How do you turn on innovation in your culture? Terry Jones: Author of On Innovation, Founder, former CEO of Travelocity and Founding Chairman of kayak.com, joins McCuistion for a rousing discussion on what innovation is and how to create it in your own organization.
Speaking from his experience at American Airlines, Terry Jones credits the late Max Hopper, his former boss and mentor, for his outlook on innovation. Max Hopper was the leader in channel automation and automating your customers. Terry defines innovation as more than having ideas. Innovation is about putting your ideas to work. A culture that allows for and encourages experimenting, failing and learning from mistakes, such as he had at American and the Sabre division is a critical component.
Terry Jones believes that the leader encourages the process or not, reaching throughout the organization, top to bottom, for the brightest and best ideas, listening to them. And when an idea does not succeed, a leader coaches, not criticizes. It’s about encouraging a culture of communication.
Important is hiring those who may not fit in- who shake up the company and contribute a new dynamic. According to Terry Jones, being comfortable is not good. If all an organization’s present revenue is based on old products, he asks, “Where will you be in the future?”
- 70% of innovation is about spiffing up what you already have.
- 20% is keeping close to what you have.
- 10% is about radical ideas.
The 70% of success comes from the 10% radical ideas that are put to work. Innovation then is not about incrementalism or a “we’ve always done it this way” mentality.
Join us to listen and learn from a master innovator on what it takes to be innovative in today’s super connected, social networking world.
Talking about things that matter… with people who care.
Niki N. McCuistion
Organizational Culture, Governance and Strategic Planning,
Consultant and Problem Solver